The DUNSRight™ Process: The Power Behind Quality Information
DUNSRight™ is why our customers can be confident about their critical business
decisions.
We define data quality by asking ourselves four questions:
- Is the data accurate?
- Is the data complete?
- Is the data timely?
- Is the data globally consistent?
To answer these questions, we take our data through a process we call DUNSRight™,
in which we collect, aggregate, edit, and verify data from thousands of sources
daily so that our customers can use the information to make profitable decisions
for their businesses. Our ability to turn an enormous stream of data into high
quality business information is what sets us apart from our competitors.
The foundation of DUNSRight™ is Quality Assurance which includes
over 2,000 separate automated checks, plus many manual ones, to ensure the data
meets our high quality standards. In addition, five quality drivers work sequentially
to collect and enhance the data.
The process works like this:
- Global Data Collection brings together data
from a variety of sources worldwide.
- We integrate the data into our database through our patented
Entity Matching, which produces a single, more accurate picture
of each business.
- We apply the D-U-N-S® Number as a unique
means of identifying and tracking a business globally through every step in
the life and activity of the business.
- We use Corporate Linkage to enable our customers
to view their total risk or opportunity across related businesses.
- Finally, our Predictive Indicators use statistical
analysis to rate a business’ past performance and to indicate how likely the
business is to perform that same way in the future.
The output of this extensive process? High quality business information embedded
in our solutions
that customers rely on – not just to be sure – but to be “D&B Sure.™”

As of :
Total companies in the database: more than
million
-
million active companies in the database available for risk, supply, sales
& marketing and e-business decisions.
-
million inactive companies available with historical information for file
matching and data cleansing purposes.
Active companies by region
| Africa |
|
| Asia Pacific |
|
| Europe |
|
| Middle East |
|
| Latin America |
|
| North America |
|
| Grand Total |
|
|